The new collection “La Grande Vie” by Corum is the exception that proves the rule of the brand's unbridled creativity. “We wanted to have a collection with an elegant, classic design. It complements, following our customers’ demand, our most daring pieces”, explains Jérôme Biard, CEO of Corum.

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La Grande Vie adopts all the Corum codes by considering them in the light of permanent collections and timeless pieces, making them aesthetically accessible to experienced collectors and first-time buyers.

To launch the collection, three pieces are already available. They join Corum’s “Heritage” collection. All share a 42 mm titanium case within which lies a beating Swiss Made automatic calibre (SW300), visible through a sapphire crystal case back.

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Their dials will probably attract the most attention, with a shimmering sunray finish in blue, red and green tones that magnifies each ray of light. From the centre to the flange, this sunray finish gives the piece a radiant look.

Baton hour markers are stretched out on the dials, which Corum wanted to be more elongated and thin than average, accentuating the “sunray” effect reflected by La Grande Vie. They come with “Dauphine” hands – a highly “classical” feature of the traditional fine watchmaking that is wonderfully exhibited here by Corum.

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At noon, the 12:00 hour marker is replaced by a large key – an oversized Corum logo – to leave the brand’s mark. Indeed, in the absence of the name “Corum” on the dial, watch enthusiasts will only know the identity of the brand that created La Grande Vie through this key logo.

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With an extremely well-considered positioning, La Grande Vie is worthy of taking the torch from Corum's timeless collections, such as the Chargé d'Affaires. This collection from the 1950s has long attracted watch enthusiasts for its mastery of classic watchmaking codes. Today, La Grande Vie follows its own unique path on the way to a redefined version of traditional watchmaking, also destined to leave its own mark.

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Corum Heritage La Grande Vie

Technical specifications:

Movement

Movement number: CO 082

Winding system: Automatic

Functions: Hour & Minute

Power reserve: 42 hours

Frequency: 4 Hz, 28'800 vph

Dimension: 11 1/2'''

Rubies: 21

Dial

Colours: Blue sunbrushed with black gradation or Brown sunbrushed with black gradation or Green sunbrushed with black gradation

Material: Brass

Case

Shape: Round

Dimension: 42 mm

Thickness: 9.05 mm

Case material: Titanium grade 2

Crown material: Titanium grade 2

Crystal: Sapphire crystal with anti-reflective treatment

Back type: Open back cover in titanium grade 2 with glare proof sapphire crystal

Water-resistance: 50 meters / 5 ATM

Hands

Hour and minute: Dauphine • Rhodium-coated • Skeleton

Bracelet

Material: Calf leather imitation alligator

Colours: Green or Blue or Brown

Interhorn/Buckle: 20/18 mm

Buckle type: Tongue buckle

Buckle material: Stainless steel

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For more information visit Corum Online.