It has been five years since H. Moser & Cie. released their first purely minimalist Concept model, equipped with a dial void of indices or logo. Driven by a desire to return to the essential, the Schaffhausen manufacture has redefined the notion of luxury, human watchmaking: by stripping away the superfluous and focusing not simply on displaying the time but embodying a true expression of emotion.

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The Concept series was so successful that H. Moser & Cie. decided to include it in its collection. The fumé dial has become the brand's signature - even without a logo - so much so that 'fumé' is now automatically associated with H. Moser & Cie. In 2020, to celebrate the fifth anniversary of this launch, the manufacture is producing three new models, available in different versions, all released as limited editions, and all fitted with a Concept fumé dial.

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The complete antithesis of timepieces with cluttered dials and unnecessary features, the Endeavour Centre Seconds Concept constitutes a philosophical reflection that was originally presented as a conceptual piece. The overwhelmingly positive reaction proved that there was a real need to return to the roots and very essence of watchmaking.

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By showcasing their famous fumé dial - the brand's signature - with no embellishment, indices or logo, H. Moser & Cie. made the unprecedentedly minimal “Concept” aesthetic an integral part of the Endeavour collection’s identity and design language, placing the emphasis on luxury craftsmanship and the beauty of its expertise, often eclipsed by overbearing marketing, to remind us that behind a logo are people: talented watchmakers and dial specialists. They have also proved that a genuine luxury product can be identified immediately, even without a visible logo.

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Nowadays, this resolutely minimalist aesthetic has become H. Moser & Cie.'s signature, along with their fumé dials in daring and surprising colours. Offering a different image of traditional watchmaking, the Schaffhausen manufacture has fostered new trends, creating timepieces which are classic but never conventional, with a design that overturns received ideas.

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In honour of the fifth anniversary of their Concept series, H. Moser & Cie. has produced three new models available in different versions, which combine graceful proportions, harmonious forms, and high-end finishes with 100% Swiss Made manufacture calibres.

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Available in 5N red gold, white gold or steel, in a three hand version or with a tourbillon movement, with the Endeavour case, the manufacture plays with different tones of its famous fumé dial: the famous Funky Blue and a colour previously unseen in the Endeavour family - aptly named Burgundy - are paired with the sublime brilliance of the diamonds adorning the bezel of the 38 mm model.

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By putting the emphasis on substance rather than labels, H. Moser & Cie. proves once again that simplicity can be both surprisingly effective and unexpectedly powerful.

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H. Moser & Cie. Endeavour Tourbillon Concept

Technical specifications:

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Reference:

·       1804-0221, white gold model, Funky Blue fumé dial, grey alligator leather strap, limited edition of 50 pieces

·       1804-0400, 5N red gold model, Funky Blue fumé dial, brown alligator leather strap, limited edition of 50 pieces

·       1804-1208, steel model, Funky Blue fumé dial, grey alligator leather strap, limited edition of 50 pieces

Case:

·       18-carat 5N red gold, white gold or steel

·       Diameter: 40.0 mm

·       Height: 10.7 mm

·       Sapphire crystal and see-through case back

·       Crown adorned with an "M"

Dial:

·       Funky Blue fumé with sunburst pattern

·       Leaf-shaped hour and minute hands

Movement:

·       HMC 804 self-winding Manufacture calibre

·       Diameter: 32.0 mm or 14 1/4 lignes

·       Height: 5.5 mm

·       Frequency: 21,600 vibrations/hour

·       28 jewels

·       Automatic bi-directional pawl winding system

·       Oscillating weight with engraved H. Moser & Cie. logo

·       Power reserve: minimum of 3 days

·       Original double hairspring

·       Modular one-minute flying tourbillon at 6 o'clock with skeletonised bridges

·       Finish with Moser stripes

Functions: Hours and minutes

Strap:

Hand-stitched brown or grey alligator leather

Steel, 18-carat 5N solid red gold or white gold pin buckle engraved with the Moser logo

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H. Moser & Cie. Endeavour Centre Seconds Concept

Technical specifications:

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Reference:

·       1200-0215, white gold model, Funky Blue fumé dial, grey alligator leather strap, limited edition of 100 pieces

·       1200-0409, 5N red gold model, Funky Blue fumé dial, brown alligator leather strap, limited edition of 100 pieces

·       1200-1218, steel model, Funky Blue fumé dial, purple seconds hand, grey alligator leather strap, limited edition of 50 pieces

Case:

18-carat 5N red gold, white gold or steel

Diameter: 40.0 mm

Height: 10.7 mm

Sapphire crystal and see-through case back

Crown adorned with an "M"

Dials:

·       Funky Blue fumé with sunburst pattern

·       Leaf-shaped hour and minute hands

Movement:

·       HMC 200 self-winding Manufacture calibre

·       Diameter: 32.0 mm or 14 1/4 lignes

·       Height: 5.5 mm

·       Frequency: 21,600 Vib/h

·       27 jewels

·       Automatic bi-directional pawl winding system

·       Oscillating weight engraved with the H. Moser hallmark

·       Power reserve: minimum of 3 days

·       Original Straumann hairspring or double hairspring on the steel model

·       Blue balance bridge on the steel model

·       Finish with Moser stripes

Functions: Hours and minutes Central seconds

Strap:

Hand-stitched brown or grey alligator leather

18-carat 5N solid red gold, white gold or steel pin buckle

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H. Moser & Cie. Endeavour Centre Seconds Diamonds Concept

Technical specifications:

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Reference: 1200-1208, steel model, diamond-set bezel, Burgundy fumé dial, grey alligator leather strap, limited edition of 100 pieces

Case:

·       Steel, bezel set with 60 brilliant-cut diamonds (1.13 carats)

·       Diameter: 38.0 mm

·       Height: 10.3 mm

·       Sapphire crystal

·       See-through case back with sapphire crystal

·       Crown adorned with an “M”

Dial:

·       Burgundy fumé with sunburst pattern

·       Leaf-shaped hour and minute hands

Movement:

·       HMC 200 self-winding Manufacture calibre

·       Diameter: 32.0 mm or 14 1/4 lignes

·       Height: 5.5 mm

·       Frequency: 21,600 Vib/h

·       27 jewels

·       Automatic bi-directional pawl winding system

·       Oscillating weight engraved with the H. Moser hallmark

·       Power reserve: minimum of 3 days

·       Original Straumann hairspring

·       Finish with Moser stripes

Functions: Hours and minutes Central seconds

Strap:

·       Hand-stitched grey alligator leather

·       Steel pin buckle, engraved with the Moser logo

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For more information please visit H. Moser & Cie. Online.